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Walker Funeral Home Black Business Spotlight

Whitney HoustonĀ is going back on the road — in hologram form.

Seven years after her death in a Beverly Hills hotel room, the keepers of the late singer’s estate have decided it’s finally time to bring her back, with a new album and a tour using a hologram. The album will consistĀ of unreleased material, much of it taken from sessions from Whitney’s breakthrough 1985 debut.

Pat Houston, Whitney’s onetime sister-in-law and administrator of the estate, tells theĀ New York Times, ā€œEverything is about timing for me,. It’s been quite emotional for the past seven years. But now it’s about being strategic.ā€

The deal is worth about $14 million, which will go to the singer’s mother,Ā Cissy Houston, and her two brothers,Ā GaryĀ andĀ MichaelĀ 

And why did it take so long? Pat says, ā€œBefore she passed, there was so much negativity around the name. It wasn’t about the music anymore. People had forgotten how great she was.ā€

Fasho Thoughts:

  • We’re past the “too soon” point, but is it in bad taste to use a hologram of a dead star?
  • People do need to be reminded of Whitney’s greatness in life — that outweighs her death.
  • Her family is behind this, and they’re clearly not doing it as a cash grab.
Don Juan Fasho

Source: CS / CS

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